New study reveals what makes marijuana edibles most attractive to young kids

Denver Post
By John Ingold

Colorado’s new rules for marijuana-infused edibles take important steps to keep the products from being attractive to young children but also may not go far enough, a recently released study suggests.

The rules — which are being finalized and take effect in 2017 — prohibit edible pot products from being made in animal or fruit shapes. That is important because playful shapes are one of the key things that makes food alluring to kids, said Sam Méndez, the executive director of the University of Washington’s Cannabis Law and Policy Project and the author of the new report.

But Méndez’s research identified other elements — such as color, smell and taste — that also make food attractive. And those are things that Colorado’s new rules do not regulate.

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