The Sacramento Bee
by Christopher Cadelago and Jim Miller
Justin Hartfield, former chief executive of a company called Weedmaps, two years ago discussed his plans to legalize marijuana nationwide and make his company the Philip Morris of pot.
“Prohibition is about to pop,” he predicted in The Wall Street Journal. “And the people that were here before, if they’re positioned intelligently, will reap a profit. I think we’re positioned really well.”
Proposition 64’s passage would create a burgeoning new economy in California, from growing operations to delivery services, and those who stand to profit are pitching in to ensure it succeeds. Weedmaps, which helps connect cannabis users with dispensaries, delivery services and doctors, has given $1 million to the fall effort to legalize marijuana in California.